Jann Wenner announced today that Rolling Stone will no longer be published in its trademark size. From now on it will be in the same size as a traditional magazine so it can fit in regular magazine holders. That just sucks. While being a soulless marketer my self and further understanding that magazines are slowly going the way of the horse whip, I see why the change is being made. I know from experience that changing the size of a publication from a non-standard size to 8 ½ x 11 can save you a ton of jack. And is a store has to buy a special holder to put your magazine next to the register, it’s just easier to not do it.
Magazines are also a dieing breed. The only time I read them is on a plane or in the doctors office, otherwise I get all my info from the Web. Oh, there’s the toilet. I bet more people read magazines in the shitter than anywhere.
I was upset when Rolling Stone went from being printed to regular newspaper to glossy stock. Now that it is going to look like People I’m not sure I want to be seen carrying to the bathroom. Plus the cover photos of late have leaned a little toward the pop side of things. Zac Effron? Really Rolling Stone? I guess I am no longer in the RS target demo.
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